Instagram is a great way to show off your health and wellness brand. It’s easy, affordable and other big-time influencers use it too. All you have to do is create an account and fill your feed with videos and photos. To make your brand even bigger, you have to keep your audience interested, and that’s a whole new ball game. To know how to build a successful brand on Instagram, keep some of these tips in mind!
Keep your feed moving
Instagram is heavy maintenance. To get your brand noticed, you have to update your feed with posts. But not just any post – stand out from the crowd by posting images, amazing videos.
If you have amazing media, you will want to share it right? Sharing is more effective when there’s a popular hashtag attached to it. Hashtags move a post across many channels so that you are noticed. It’s tricky to narrow down the right hashtags to use. This is why influencers use services like Famoid, to analyze hashtags and then choose the right one.
Pick your profile
Not just any username, but one that’s catchy and suits the brand’s theme and outlook. Then add a nice profile photo and background image. Finally, fill in your bio with details that are short, precise, and informative. It helps if you’ve settled on a color scheme, logo, and theme beforehand.
Create your story
Creating a story around each post helps users to connect and ‘fall in love’ with your post and your brands. For example, if you’ve posted about traveling somewhere – choose the most scenic image you can find. You can mention the name of the place in the caption area, things you discovered there, and interesting facts and figures too.
Let’s come back to the travel post mentioned earlier. You can post the image and offer users to add their captions – and you can turn this into a giveaway contest!! Good idea, right? This does urge the user to really focus on the image, take a closer look into your brand messaging, and even like your post.
Visibility is everything, and the only way to do that is to stay on top. Get some big brand to sponsor your feed, preferably a brand that everyone knows. This makes you look professional and reputed. Otherwise, you can pay to get reach and visibility using names like Famoid. This is a platform where you can get more Like, Followers, Hashtag information and is a true Instagram influencers friend.
Tag to engage
Photos can be geotagged to let people know where you are. Use your brand to offer competitions for discounts on places that like – and have been visited recently. Posts like these can be featured on other big business accounts to a point where people will check out your page. As a result, you end up getting more reach and even extra followers.